Yuri Druchinin speaks – the managing partner of the Orange Models agency.
Lack of morality, addiction to alcohol and smoking, drug dependence, cameras flashes, huge payments – that's people often imagine when talk about model business. Young girls dream about podiums, but their caring parents prevent any their tries to build a career that way. The result is despair and unrealized ambitions. But is the world of fashion vicious so?
If there would were no model agencies, someone should have been invent them. Professional models are need everywhere. Only this way the advertisement becomes more effective, the magazine covers – more bright, the shows – more colorful, and the business works better. There are more then hundred of model agencies in Russia. There are about 50 of them in Moscow. Serious companies are not so much, but only they can offer to customer the professional service.