Yuri Druchinin speaks – the managing partner of the Orange Models agency. Part 4.
Traditionally many think the model business is absolutely women's affair, and to put it mildly, it's not suitable for men. This stereotype, like many others, have its sprouts out of idea of a beauty, where woman, of course, is a some kind of standard. In one word, this is not a man's business. Female must be beautiful, and male must hunt the food. Of course, it's too exaggerated, but when they talk about men-models, they mean exactly this. The model's tasks (among the others) are advertising. And if it's a men's clothes, so men-models are just necessary there.
If you decided to use stand assistants on some event (exhibition, show or forum), the first step to success – competent training. What training it themes about? You are a customer, and you arranged all nuances with the agency. You prepared all advertising materials, different booklets and souvenirs. But exactly models will work for a some time on the stand of your company. So, right they (but not the booklets and pictures) will advertise your company, regardless of exhibition theme. And you should to pay special attention, for stand assistants to understand correctly some nuances of their job according to your company.
Yuri Druchinin speaks – the managing partner of the Orange Models agency. Part 3.